Yesterday I put up a post on Marketing Videos and Real Estate. My plea was for more creativity and less facts. My point? An agent who gets creative and starts using video wisely might just take down the Goliath agent in their neck of the woods. Later that day,in answer to a question by [...]
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I love marketing. I love the opportunity presented by a brand new marketing campaign to be creative and stand out from the day-to-day noise of everyone else. Unfortunately,most agents don’t share my zeal for marketing. At least,I assume they don’t;how else to explain the mind-numbing dreck I see every day. Whether by [...] Yesterday in a marketing Mastermind Group with a half dozen agents,a bit of confusion arose over two of the primary principles I use when developing their marketing campaigns. The question was new to me,which usually means there are more agents out there with the same question. Earlier,we had discussed the parameters of [...] Two quick confessions: I can’t throw a baseball. I’m pretty sure I just scared a potential client away. I used to be able to throw a baseball. I played little league and pony league with some success. There weren’t any pro scouts putting radar guns on me or anything,but I played right up until [...] In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than a comment. It’s been my [...] Three days later and my head’s still not right. Have you ever returned home from a few days away and felt like you needed another vacation in order to recover from your vacation? You might say the Unchained Conference was like that… but you’d be off by a factor of 10. Unchained was roughly 32 [...] One of the interesting things about reading cutting edge,real estate thinkers here and elsewhere is how,every now and then,we miss the forest for all the trees. I think you know what I’m saying:someone will post about a new technology or share an idea or reveal a new twist or just plain [...] The basic premise of generating referral business,according to the theory of Mayoral Marketing,is to focus your efforts on building a base of contacts –a community –that know you and like you enough to continually reelect you mayor within your field. Understanding this concept broadens our understanding of how we should go [...] I don’t know about everyone else,but I love marketing. I love figuring out a theme and creating the copy and running a campaign. What I have a lot more difficulty with is prospecting. The daily grind of converting people who haven’t met me into people who want to elect me mayor. I get all [...] It has been over two years since the Washington Post decided to have a little fun with people going to work. In January of 2007,they asked Joshua Bell,an internationally acclaimed virtuoso,to play his violin at an entrance to the D.C. metro during rush hour. It was conceived as a social experiment regarding [...] | |||
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