Embarrassing Confessions &Marketing Muscle Memory

Two quick confessions:

I can’t throw a baseball. I’m pretty sure I just scared a potential client away.

I used to be able to throw a baseball. I played little league and pony league with some success. There weren’t any pro scouts putting radar guns on me or anything,but I played right up until [...]

Real Estate Marketing:Making the Numbers Add Up

In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than a comment. It’s been my [...]

Listen for the Music

It has been over two years since the Washington Post decided to have a little fun with people going to work. In January of 2007,they asked Joshua Bell,an internationally acclaimed virtuoso,to play his violin at an entrance to the D.C. metro during rush hour. It was conceived as a social experiment regarding [...]

If Mortgage Rates are Not Going Below 5%,Where Are They Going?

There was an interesting post yesterday asking Why Won’t Mortgage Rates Drop Below 5%?. Brian Brady answered the question with a supply and demand analysis and as usual,I cannot disagree with that reliable old tool (the supply and demand analysis… not Brian ). But I wonder,is there more at work here than supply [...]

Notes From the Peanut Gallery

I have been enjoying the fray caused by a post recently over on BloodHoundBlog,inviting agents to Bloodhound Unchained in November. In the post author Greg Swann responds to some personal attacks by referencing the success he has had with his ideas. Interestingly,the “Bloodhound Way” gets criticized,not on merit or content,but rather [...]

Pricing Analysis is Greek to Me

I think most of us can agree that real estate agent,as a profession,lacks ”street cred”. The reputation for our industry is not high and I say this despite the reputable people I meet here and elsewhere. Two ways to effect a change in that perception are:raise the bar of competition and adopt [...]

It Takes More Than Comps to Beat the Competition

As real estate agents we are always looking for ways to help our clients make sound decisions. If we find a way of doing so that also differentiates us from the market –all the better. In the next two posts I am going to share a new way to value property that not only [...]

Dr. Strangeblog or:How I Learned to Stop Worrying and Love Social Media Marketing

When it comes to success in real estate,the key has always been and will always be:leads. The melody may change but the song remains the same. If you want to make money in Real Estate you must generate leads. If you want to become wealthy in Real Estate you must generate leads at [...]