Do the BAD Thing…

The Unexpected Hanging Paradox:

A judge tells a condemned prisoner that he will be hanged at noon on one weekday in the following week but that the execution will be a surprise to the prisoner. He will not know the day of the hanging until the executioner knocks on his cell door at noon that [...]

The Mirror Effect

Do you ever wonder how to deal with someone else’s opinion of you –especially if it’s negative? Not how to handle a negative or even rude opinion;early on you should have learned that politeness is how we handle almost any situation. No,I’m asking if you have a mechanism or coping skill for [...]

Killer Real Estate Videos That Won’t Kill Your Budget

Yesterday I put up a post on Marketing Videos and Real Estate. My plea was for more creativity and less facts. My point? An agent who gets creative and starts using video wisely might just take down the Goliath agent in their neck of the woods. Later that day,in answer to a question by [...]

The NAR Backs the FHA…Who’s Backing You?

Late last week the House of Representatives passed H.R. 5072,the so-called FHA Reform Bill. One of the major components of that bill (you can read the text of the bill here),raises the monthly insurance premium for all FHA buyers. What does that mean to your bottom line? Currently,the FHA monthly premium [...]

Video Killed the Real Estate Star…

I love marketing. I love the opportunity presented by a brand new marketing campaign to be creative and stand out from the day-to-day noise of everyone else. Unfortunately,most agents don’t share my zeal for marketing. At least,I assume they don’t;how else to explain the mind-numbing dreck I see every day. Whether by [...]

The Only Thing We Have to Fear,is Ourselves

In my late twenties,as a trader on the floor of the options exchange,I was a “Master of the Universe”. That’s a very common affliction down there. Apparently,when you put a bunch of young,fearless,risk-takers together and give them the power to move markets around the world,you end up with a [...]

A Scary Thought on the (Non-Existent?) Shadow Inventory

The shadow inventory has been a topic of interest with almost every agent I talk to lately. Most believe it is large and few understand why it isn’t in the marketplace rather than held by the banks. Russell Shaw recently wrote about the shadow inventory being gibberish. It is an interesting article and one I [...]

When Can I Touch and Who Should I Contact?

Yesterday in a marketing Mastermind Group with a half dozen agents,a bit of confusion arose over two of the primary principles I use when developing their marketing campaigns. The question was new to me,which usually means there are more agents out there with the same question.

Earlier,we had discussed the parameters of [...]

Embarrassing Confessions &Marketing Muscle Memory

Two quick confessions:

I can’t throw a baseball. I’m pretty sure I just scared a potential client away.

I used to be able to throw a baseball. I played little league and pony league with some success. There weren’t any pro scouts putting radar guns on me or anything,but I played right up until [...]

Join the DOER Revolution

The $8000 first time home buyer tax credit is a mistake. Congress should have enacted the original idea:a $15,000 tax credit. This goes for the repeat home buyer tax credit as well. As a matter of fact,I would like to have seen both tax credits even higher. If you’ll maintain an open mind [...]