The Mirror Effect

Do you ever wonder how to deal with someone else’s opinion of you –especially if it’s negative? Not how to handle a negative or even rude opinion;early on you should have learned that politeness is how we handle almost any situation. No,I’m asking if you have a mechanism or coping skill for [...]

The NAR Backs the FHA…Who’s Backing You?

Late last week the House of Representatives passed H.R. 5072,the so-called FHA Reform Bill. One of the major components of that bill (you can read the text of the bill here),raises the monthly insurance premium for all FHA buyers. What does that mean to your bottom line? Currently,the FHA monthly premium [...]

A Scary Thought on the (Non-Existent?) Shadow Inventory

The shadow inventory has been a topic of interest with almost every agent I talk to lately. Most believe it is large and few understand why it isn’t in the marketplace rather than held by the banks. Russell Shaw recently wrote about the shadow inventory being gibberish. It is an interesting article and one I [...]

When Can I Touch and Who Should I Contact?

Yesterday in a marketing Mastermind Group with a half dozen agents,a bit of confusion arose over two of the primary principles I use when developing their marketing campaigns. The question was new to me,which usually means there are more agents out there with the same question.

Earlier,we had discussed the parameters of [...]

Embarrassing Confessions &Marketing Muscle Memory

Two quick confessions:

I can’t throw a baseball. I’m pretty sure I just scared a potential client away.

I used to be able to throw a baseball. I played little league and pony league with some success. There weren’t any pro scouts putting radar guns on me or anything,but I played right up until [...]

Join the DOER Revolution

The $8000 first time home buyer tax credit is a mistake. Congress should have enacted the original idea:a $15,000 tax credit. This goes for the repeat home buyer tax credit as well. As a matter of fact,I would like to have seen both tax credits even higher. If you’ll maintain an open mind [...]

The #1 Obstacle to Success

What keeps us from our goals? Whether it be work,personal,health,money;what is the number one obstacle to achieving our potential? Assuming our goals are attractive to us and within our ability,shouldn’t we reasonable expect to achieve a majority of them? Yet most of the people I talk to say they’re not [...]

Real Estate Marketing:Making the Numbers Add Up

In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than a comment. It’s been my [...]

Twittering Twitts of Twittledom

I have always loved Through the Looking Glass by Lewis Carroll. It is many things,not least of which is a truly amazing exposition on language. I bring this up because I recently read Brian Brady’s piece entitled Is Social Media Marketing Worth the Effort and quickly imagined myself on a walk with The Walrus [...]

How to Run a Real Estate Business:Finding Wisdom in a Baseball Storm

“Last night I went to a boxing match and a hockey game broke out.” (Ba-da-bum-ching.) That’s an oldie but a goodie. I had a similar experience recently:I went to a baseball game and a business class broke out. About an hour north of me is the Padres Single A affiliate,The Storm. If you’re [...]